Why the ladybug

ladybug

The name "ladybug" was coined by European farmers who prayed to the Virgin Mary when pests began eating their crops.

When ladybugs appeared soon thereafter and began eating the invading insects, virtually wiping them out, the farmers named these beauties "Beetle of Our Lady." This eventually was shortened to "lady beetle" and, subsequently, "ladybug."

We chose the ladybug as our mascot because the bright colored insect, like us, is a good neighbor in the communities she works in, doing a very necessary job to maintain a very necessary ecological balance.

It’s a beautiful thing.